Category Archives: Business

Failspiration: Google and Microsoft keep failing, and that’s why your startup might fail, too.

What the heck is failspiration? It’s a thing that has failed, but not in a way that is linear, makes sense, or is otherwise easy to explain. It’s also a word I just invented, and years from now, there will be perhaps dozens of people using this term. That’s how effective I am at creating […]

No, consumers don’t actually care about your brand.

There are a select few brands that people actually give a shit about. Nike has created a brand that sneakerheads have embraced and turned into a quasi-currency. Rolex makes watches that have become synonymous with retirement gifts, sales awards, and rappers. Chipotle has decided to tie their brand to… E.Coli outbreaks? Hey, it’s working, I […]