Know the numbers.
Getting noticed in politics isn’t easy, whether you’re a politician looking for support, or a lobbyist trying to move public perception.
The number of Instagram users who visit at least one political profile, per day. (Locowise)
People are more politically active than ever before, and social media is allowing the public to publish their political opinions without restrictions.
This is the percentage of marketers who don’t manage behavioral data. (AdWeek)
Most marketers don’t have a plan for psychographic, demographic, or retention analysis. They’re simply hoping it sticks.
Ignore sponsored search results. (Forbes)
If you want to get noticed, you can’t simply rely on paid search results. Consumers know that sponsored content is paid content.